The marketing minor is designed to provide non-business majors with an opportunity to gain an appreciation of what it takes to be successful in marketing in today’s ever-changing global business environment. The emphasis of this minor is to develop in-depth marketing knowledge and build the practical skills necessary to market products and services to such diverse audiences as physicians and other healthcare professionals, patients, and payers, as well as in business-to-business situations.
Interested students should apply to the minor program early in their academic career, usually by the fifth semester of college work, but no later than the end of the drop/add period of the first semester of their last year of didactic work.
To satisfactorily complete a minor in marketing, students must complete a minimum of 20 credits including the prerequisite course (2 credits), required courses (9 credits), and elective courses (9 credits).
- PB 120 - Introduction to Business Seminar (Credits: 2)
- EC 101 - Introduction to Macroeconomics (Credits: 3)
- PB 316 - Accounting Theory (Credits: 3)
- PB 319 - Introduction to Marketing Management (Credits: 3)
Suggested Elective Courses Include*
- PB 382 - Special Topics in Pharmaceutical and Healthcare Business I (Credits: 2)
- PB 425 - Consumer Behavior: Healthcare Marketing Applications (Credits: 3)
- PB 429 - Product Management (Credits: 3)
- PB 435 - Advertising and Promotion (Credits: 3)
- PB 437 - International Marketing (Credits: 2)
- PB 478 - Pharmaceutical Marketing Research (Credits: 3)
- WR 303 - Professional Writing (Credits: 3)
- WR 402 - Public Relations Writing (Credits: 3)
Elective courses should be made in consultation with the student’s assigned minor advisor. Other elective courses that have a common intellectual bond can be approved by the minor advisor, program director, or department chair.